The world of cars
made easy

The words “Auto Trader” would once have conjured images of a well-thumbed magazine rolled up in the back pocket of a man’s jeans. Now, due to its multifunctional, highly popular website and investment in a new brand identity, its appeal is much wider. Auto Trader now aims to be “the world of cars made easy”, guiding readers and users through the entire process of buying a car – from choosing and finding it to comparing its price, checking its history and organising insurance. The website has recently undergone a wholesale relaunch to offer an even better experience for users and even greater levels of response for advertisers.