Investing in brands

GMG Radio’s main brands are Smooth Radio and Real Radio – two of the UK’s leading commercial radio networks. Smooth, a relatively new station in its current format, has increased its audience rapidly and achieved growing traction with advertisers. The Real network became one of the biggest in the UK as the company’s two Century stations were rebranded to become Real Radio in the North West and North East. Uniquely in commercial radio, GMG Radio also commissioned a number of high-quality, independent documentaries which have received both critical and public acclaim, winning the gold award at the 2009 Arqiva Commercial Radio Awards.